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Amani - 360° VR

  • Lab

In 2015, we worked with international human rights charity Terre des Hommes on their first high-profile campaign activity since Cannes Grand Prix-winner Sweetie.

3D VR experience Amani helps shed life on the child abuse so often invisible to the outside world, by inviting the viewer to experience the life of a young Kenyan girl whose daily struggles include child labor, physical violence and sexual abuse.

In order to make the invisible visible and communicate a powerful message in an engaging way, Ambassadors Lab had to push the boundaries of existing technology techniques. Every element, from the camera rig to the software, had to be prototyped and tailored, utilising cutting-edge technology and innovation.

Created with a tailor-made 3D-printed camera rig, 14 cameras and by offering the audience a 3D experience in a 360-degree environment, the campaign redefines cinematic storytelling for a new medium where the user takes a passive role at the heart of the action. Using stereoscopic VR created a realistic depth of field beyond usual VR application to further pull the viewer in.

The virtual experience was launched at a Dutch Liberation Day festival in The Hague and can also be downloaded as an app for people to view on their mobile devices.