Amani - 360° VR

  • Lab

Terre de Hommes Netherlands is a charity organization with a mission to prevent child exploitation and ensure children develop in safe environments. In 2015, we worked with the international human rights charity on their first high-profile campaign activity since Cannes Grand Prix-winner Sweetie. Terre de Hommes wanted to implement VR in their project and communicate to the viewers that child abuse is often invisible to the outside world.

In order to make the invisible visible and communicate a powerful message in an engaging way, Ambassadors Lab had to push the boundaries of existing technology techniques. Every element, from the camera rig to the software, had to be prototyped and tailored, utilising cutting-edge technology and innovation. The campaign was created using a tailor-made 3D-printed camera rig and 14 GoPro cameras to offer the audience a 3D experience in a 360° environment. The audience was placed in the center of the action with the application of VR, to fully experience the story as a passive observer.

The 360° VR experience Amani helps shed life on the child abuse so often invisible to the outside world, by inviting the viewer to experience the life of a young Kenyan girl whose daily struggles include child labor, physical violence and sexual abuse. Amani was featured in Fast Company and launched at a Dutch Liberation Day festival in The Hague, and can now be downloaded as an app for people to view on their mobile devices in 3D and 2D.