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Bathsculinity

  • Color
  • Edit
  • Sound Design
  • Visual Effects & 3D
  • Brand : AXE

In this series for the US market, we worked with 72andSunny and Axe Body Wash to encourage a new attitude towards bathing. An attitude which – according to comedian Lil’ Rey Howery – leads to baths with many bubbles, VR headsets and machetes.

With each of the product spots featuring one actor, one set, and one angle, this was all about perfectly pairing the timing of the image and sound to get across the tongue-in-cheek humour Axe is known for.

Time for men to explore their bathsculine side.