Bundle Buddies

Everyone needs to find their bundle buddy. To mark 10 years of hollandsnieuwe, we transformed the Dutch telecom’s different sim packages into a colorful bunch of bundle buddies: three different sizes, three different personalities, and all paired up perfectly with each individual user’s needs.

This was the first time hollandsnieuwe used 3D character animation to represent their sim packages, and we worked hard to make them as funny, tactile and loveable as possible while blending them (and their detailed CG fur) seamlessly into the real world.

With these new super-recognisable brand mascots, hollandsnieuwe, part of the Vodafone network, aims to continue visualizing the versatility of its bundles in future.