Plastic pollution is one of the biggest worldwide threats. If we don’t change our ways fast, our beloved nature and wildlife will resemble a big trash belt, with (if you are lucky) a hint of greenery. This can disrupt all of our ecosystems, our food chain, our health and to put it simply the lifespan of our planet. If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050. Doesn’t sound very promising, right?
So let’s not lose ourselves in endless plastic bags, packaging, wrappers and bottles and start cleaning up the mess we made. On International Recycling Day 2017, Corona and Parley for the Oceans announced a partnership in the movement to end marine plastic pollution. The long-term partnership launches with a plan to protect 100 Islands by 2020 starting in six key regions in different parts of the world – Mexico, Maldives, Australia, Chile, Italy and Dominican Republic.
This partnership is launched with a 3-minute film celebrating a love for the ocean and a commitment to protecting it, and accompanying social campaign, featuring ambassadors Chris Hemsworth, Diego Luna, Ramon Navarro, and Nashla Boagaert.
The first film is built up in 3 sequences, explains Sebastiaan Roestenburg, Founding Partner & Composer. “In the music and sound design we built up the energy in these 3 sequences. The first part is about admiring the ocean and its beauty, where the second part confronts the viewer with the reality of the amount of plastic in our oceans, and the last part brings on a positive note where the cleaning up has begun.”