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Duurzaam Katoen

  • Music
  • Sound Design
  • Brand : Hema

We worked with Alfred International on the sound design and music composition for Hema’s first commercial under its refreshed visual identity.

As Holland’s favourite household brand for decades, changing up the look and well-loved voice-over isn’t something that’s done often. But it was time to look to the future.

As well as introducing the new voice of Hema, we created a lighthearted music composition that balances the spot’s sustainability promise with the kid’s play.