home

Use Wisely, Take Precisely (Frog, Fish & Crab)

  • Creative Production
  • Color
  • Design & Animation
  • Edit
  • Music
  • Sound Design
  • Visual Effects & 3D

We led the full creative production for this Swiss campaign ‘Antibiotics: Use Wisely, Take Precisely’, in which wise animals turn a complex message around safe antibiotic use into a playful story.

Tackling a topic like medication is tricky, and as a PSA with tight boundaries on the script, it was down to the right, sympathetic characters and a visual style that could tell this message with a wink. Because antibiotics don’t just affect humans - they affect animals and the environment too.

We had fun with touches of detail suggesting an entire ‘FOPH world’ beyond the frame, such as paintings on the walls of characters from the other films.