The Pace: Season One
Setting #ThePace with this one.
Jaguar partnered up with Dua Lipa and Ambassadors to give fans around the world the chance to create their personal remixes for the hit track 'Want To'. All remixes could be personalised based on the way users drive, the songs they listen to, or by tapping a rhythm on a mobile device, and were optimised for sharing on social.
The music and technology collaboration was launched at an exclusive performance at Sugar City in Amsterdam, and shortly after 'Want To' became the most remixed song in history.
We directed and produced this spot for Dua Lipa x Jaguar from concept to finish in six weeks.