Path to Greatness

Gatorade, the greatest sports fuel of all time. New post-production for the brand's latest international campaign by TBWA\NEBOKO, featuring Messi and a team of next-generation athletes.

With a 60-second, 30-second, 20-second and various cut-downs, this campaign drew on our skills across departments.

This saw us creating a CG liquid sequence, adding a stadium elevated with lighting and flares, and topping it off with a creative grade de-saturating and saturating shots for full post-Gatorade-quench effect.