Ride The Future

  • Creative Production
  • Color
  • Design & Animation
  • Music
  • Sound Design
  • Visual Effects & 3D

Ride The Future was VanMoof's first brand film, and as direct partners we were offered great creative freedom.

Inspired by the sleek design, functionality and innovation of VanMoof's product, we approached the brief like an editorial opposed to a classic product film.

Created entirely in CG while retaining an element of realism, this was all about uncovering unique ways to illustrate the bikes' features through visual metaphors, stylish compositions, light play, close-ups.

With sound and visual designers all under one roof, it was a treat to compose the music at the same time as the moving image and allow ideas to build off each other.

Read more about our creative process on Digital Arts.