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The PVC-Horse

  • Creative Production
  • Color
  • Design & Animation
  • Edit
  • Music
  • Sound Design
  • Visual Effects & 3D

For our third collaboration with ASN Bank and creative agency Selmore, we took the animated world from the fable forest to the sea for a story on sustainability.

ASN Bank is known for its socially responsible ethos and actions, and under its guiding idea ‘zo maakt geld gelukkig’ (money can create happiness) the campaign invites people to select a sustainable bank and join their movement for a cleaner world.

The romantic story follows the PVC-Horse in its breakout role, distracted by the drifting disposables in the ocean on her search to find a mate for life. The character was inspired by a viral image taken by wildlife photographer Justin Hofman showing a seahorse dancing in the ocean with a Q-tip.

We first partnered with Selmore and ASN Bank in 2017 on the Creature of Habit which encouraged people to change up their old banking habits, with the Mayfly later joining the animated world to inspire people to look up from the day-to-day and consider all the tomorrows to come.